Choosing to power your ecommerce shop with WooCommerce is a smart move. Thirty percent of all e-commerce stores are powered by WooCommerce, including some of the world’s big brands like Singer, Weber, and Ghostbed. There’s a good reason for that: WooCommerce provides a higher level of customization than other platforms, which is exactly what brands […]
Choosing PrestaShop as a platform for your e-commerce website was a great move. It’s easy for you and your customers to use, supports optimized page speed for SEO, and was professionally designed to handle e-commerce. PrestaShop installations come with a standard theme you can customize to a degree without knowing any programming, but sometimes that’s […]
In many ways, running a business online is no different than operating out of a brick-and-mortar store. The same basic principles of business apply, especially marketing psychology. You could pick up any classic marketing book written before the internet and apply the advice to your e-commerce business. Psychology doesn’t change. What makes e-commerce different is […]
Everybody talks about optimizing your website, but what does that actually mean? Optimization – it’s not just about SEO When you read the word “optimization,” you probably think of Search Engine Optimization. The term has been almost branded by SEOs over the years, but optimization isn’t just about getting better rankings – it’s about giving […]
If you’ve chosen Magento to run your eCommerce website, you’re in good company. Many of the world’s top brands like Canon, Jazzercise, and Burger King use Magento. Magento is the preferred platform for eCommerce websites for good reason. It’s customizable, SEO-friendly, and themes are widely available. Content can be added easily, and there’s extensive support […]